How to guarantee the effectiveness of your Advertising

I’ve often hear people talking about how ads are not working, no matter they use newspapers, or magazines, radio or TV. It might be sales letters or even google or yahoo ads.

The truth is: they can all work. Depending on whether you have chosen the right media for your focused, target audience; some of them may work better than others but for the majority you have only yourself to blame of they don’t work. Those who blame the media for the lack of results need to look at the structure and content of their advertisement before assessing the effectiveness of their advertising.

The biggest mistake in creating an advertisement, which almost every one of you make, sometimes repeatedly, is in the headline. The ‘Headline’ is an essential part of any advertisement. When you create a headline you need to think about how it can attract your reader’s attention, why they should read the rest of it and what makes them respond your advertisement.

You can see dozen of worthless headline like “Crazy Sale”, “Season Clearance”, when you walk down the street. Instead of such a headline, think of how to create more curiosity, a promise learning something they don’t know. For example, “Discover the hotel (do not include the name) that other hotels do not want you to know about.” This will create fun and curiosity and get the prospect to read the rest of the advertisement and combined with a good offer, persuade them to take positive action, at the time they are reading the advertisement.

I’ll talk about your “offer” another time, but for now take some time to really think about your headline – how can you make it work better for you? One tip I can give you is to look at your product, then look for answers to the questions: how, why, what, when, where and most importantly (learn to think like the buyer) what’s in it for me?

Somewhere, in the answer to all of those questions, is a great headline! And it’s up to you to find it.